Work I carried from business case to launch.

Partners rely on the Partner Hub for information they are legally required to act on, but compliance content had grown scattered across the platform. I led the programme to bring all of it into one standalone section: a single, central gateway for content about legislation and laws.

Aligned stakeholders, UX and the development team on an approved design and an implementation plan, then ran the six-month migration itself. Critical compliance information is now easy for partners to find.

Booking.com’s Partner Hub is the help and knowledge platform for the accommodation partners behind the world’s largest travel marketplace. It is live in 30 languages and receives around 500k identified partner visits a month. I own platform development and roadmap delivery for the external partner platform.

The headline programme: AI-powered search optimisation, taken from concept through pilot to full global rollout. LLM-generated summaries now sit on 1,100+ content pages, cutting negative search feedback by more than a third and irrelevant-result reports by 41%.

Product Director for Yournii, an early-stage marketing-automation platform for SMEs. Set the product vision and roadmap, launched a content-management module, and tied retention work to OKR-aligned metrics.

Usage analytics drove the UX iteration that mattered most: onboarding, reworked to get new customers to first value 30% faster.

Around 2020 I moved into Marktplaats’ Transactional Team, the business product team responsible for the payment and shipping stages of the buyer and seller journey. Making transactions safer was a company priority. Through 2021, I led the development and pre-launch work for buyer protection: proposition and product management, vendor selection and collaboration, the business case, proposition definition and the required operating processes.

I left Marktplaats in 2021. The service subsequently launched nationwide in April 2022.

Following the Belgian payments launch, I was responsible for the bpost partnership and integration that brought shipping into the 2dehands.be proposition.

The work connected commercial agreements, proposition development and product delivery, taking the partnership through to a live rollout for Belgian buyers and sellers.

Marktplaats wanted to expand its shipping proposition beyond PostNL. I mapped the Dutch carrier landscape, evaluated and shortlisted potential partners, and led the commercial conversations and negotiations that moved DHL forward as the second shipping provider.

My role covered partnership strategy, proposition development and the contracting process that prepared the rollout. The final technical and product implementation was led elsewhere.

For the Belgian counterpart to the Dutch launch, I took the Marktplaats payment proposition into 2dehands.be, its Belgian sister platform, from business case to rollout. The service launched in August 2020 in collaboration with Payconiq.

A second national launch in its own right: a different market, adapted proposition, and carried through implementation to adoption.

Professional listings flowed into Marktplaats through multi-listing tools. The API partners’ commercial terms had grown ad hoc, on revenue models that no longer reflected the channel’s value. I led the renegotiation: a complete new revenue setup across the partner base, moving Marktplaats to a direct invoicing relationship with the advertising customers behind these tools.

Full contract negotiations with 17+ API partners ran in parallel over the course of a year. Every partner signed by year end, and Marktplaats took ownership of the channel.

Marktplaats’ API partner programme had proven itself in automotive. The brief was to extend it into jobs and real estate. I built the business case and brought it to life by connecting new API partners, feeding listings from job platforms and estate agents into Marktplaats, and introducing new features to both verticals along the way.

Two verticals stood up next to automotive, each with its own partner base and a growing supply of listings.